The Sydney Morning Herald reports on a Nielsen Media Research study in Australia of cell phones and their users. According to the study, these are the stereotypical profiles of people who use these brands of cell phones (at least if you are Australian):
Nokia
Family-minded
Middle aged managers
Balance seekers
Health conscious
Motorola
Fashion conscious
Under 24
Fun seekers
Individualistic
Sony Ericsson
Ambitious young men
Professionals
Success driven
Individualistic
LG
Favourite of mums
Stay-at-home parents
Success driven
Harmony seekers
Samsung
Young women
Career focused
Success driven
Fun seekers
